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INSTITUTIONAL CAPABILITY ARCHITECT
NoteL-001October 2026Research in progress

Why does AI stumble when a decision calls for creativity or emotion?

AI's shortfall in creative and emotional decisions, and its link to missing dimensions of context.

The question

When AI is asked for a decision that needs creative or emotional judgment, where does it go wrong? And why does its answer look sound on the surface, yet sit far from what someone who knows the situation from the inside would decide?

Our hypothesis

That the problem is not the model's ability but the context it receives. People carry dimensions in their heads that they never write down — it does not occur to them that these need writing down — and the model decides without them.

What comes next

  • The research findings, with their sources.
  • Recommendations for leaders who rely on AI for decisions of this kind.

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